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Privacy Policy

Welcome to (the “Site”), a website operated by the Online Diamonds International Corporation d/b/a Enchanted Diamonds (“Enchanted Diamonds”, “we”, “us”, or “our”). Our Site provides our users (“you”) with an opportunity to learn more about and to purchase diamonds and other merchandise (“Products”), as well as a number of related services (collectively, the “Services”). We know you are concerned about your privacy, so we developed this privacy policy (“Privacy Policy”) to explain how we collect, use, and disclose information from and/or about you, whether you are simply visiting our Site or whether you are making a purchase.

(1) User Consent. By submitting information through our Services, including Personal Information, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your information in accordance with this Privacy Policy.

(2) A Note to Users Outside of the United States. Your Personal Information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Information may be less stringent than the laws in your country. By using the Services you agree to such processing.

(3) How We Collect Information.

(a) So we are clear about the terminology we are using, when we use the phrase “Personal Information” in this Privacy Policy, we mean contact information (e.g., name, address, email address, or telephone number) and any other non-public information that is used or intended to be used to personally identify an individual. When we use the phrase “Anonymous Information” in this Privacy Policy, we mean information that is neither used nor intended to be used to personally identify an individual.

(b) Personal Information. We collect Personal Information that you submit to us voluntarily when you register, order Products or otherwise use the Services.

(I) Accounts. When you create an “Account,” we collect your email address and a password. We may also ask you to provide certain optional Personal Information, such as your marital status and salary to help us learn more about the use of the Site and/or Services. If you elect to login into your Account by using a social networking site (e.g., Facebook) (an “SNS”), we will receive all of the information from the SNS that you authorize us to receive from the SNS.

(II) Purchase Information. One type of Personal Information we will collect when you purchase products through the Site is “Purchase Information,” which means information about your purchase (including the Product purchased) and all information necessary to process your order. Purchase Information may include the following: (i) your name as it appears on the credit card, (ii) the credit card type (VISA, MasterCard, American Express or any other issuer then accepted by Enchanted Diamonds), (iii) a valid credit card number; (iv) the date of expiration of your credit card, (v) your billing address, and (vi) any activation numbers or codes needed to charge your card. If you are applying for financing, we may also collect information about your salary, social security number, driver’s license number, age, gender, marital status and criminal record. No matter how you pay, we will need to collect your shipping address to process any order.

(III) Communications. When you communicate with us through our Site by sending us an email, or by phone with one of our customer service representatives, we may collect and store any information that is contained in your communications with us. This may include whether you are buying a Product for a particular person, the occasion of the Purchase, your budget, financial situation and other information useful in helping us advise you on the correct purchase. To receive our newsletter, you must provide your email address. You can choose not to provide us with certain information, but this may limit the quality of your experience.

(c) Anonymous Information. As you use the Site or Services, certain Anonymous Information may be passively collected and stored, such as your Internet protocol address, browser type, domain names and access times. We may also use Cookies (as defined below) and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the products and information for which you searched, viewed and/or added to your cart. “Cookies” are small pieces of information that a website sends to your browser while you are viewing a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies. You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. If you do not accept Cookies, however, you will not be able to purchase any products through the Site.

(4) How We Use Information.

(a) Personal Information. We will use your Personal Information to:

  • Administer your Account;
  • Process your payments and fulfill your orders;
  • Provide you with Services and customer support;
  • Improve the quality of the Site and the Services
  • Tailor the features, performance and support of the Site or Services to you;
  • Market our products and services to you and those of third parties we believe may be of interest to you;
  • Respond to your requests, resolve disputes and/or troubleshoot problems;
  • Communicate with you about the Site and the Services.

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you. We may use this Anonymous Information in the same way and to the same extent that we can use any other Anonymous Information under this Agreement.

You can opt out of receiving certain communications from the Site such as our newsletter by (i) clicking the “Unsubscribe” link at the bottom of each email, (ii) calling us at the number below, (iii) clicking the opt-out on your Account page, (iv) emailing us at, (v) sending us a request by postal mail, or (vi) clicking this link. Please note that even if you unsubscribe or opt-out, we may still send you Site and Service related communications (e.g., emails related to your orders or comments).

(b) Anonymous Information. We may, through our use of Cookies, keep you logged into our Site, track your session history, and tailor content and advertisements to you. We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services, improve our internal operations and the content of our software, notify visitors about updates to our Site or Services, and improve the efficacy of our content and advertisements that appear on the Site. We may also use your Anonymous Information (including Cookies) to market our products and services to you, whether on our Site or on third party websites. We may combine such data with certain of your Personal Information.

(5) How We Disclose Information.

(a) Personal Information. We may disclose certain Personal Information:

  • To third party vendors who help us provide the Services and Site, including vendors that process purchases for us.
  • To third parties to whom you ask us to send Personal Information;
  • To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), in the event we have such Affiliates in the future, in which case we will require our Affiliates to honor this Privacy Policy;
  • To a company that merges with us, acquires us, or purchases our assets, in which case such company may continue to process your Personal Information as set forth in this Privacy Policy; or
  • If we believe in good faith that such disclosure is necessary to (i) resolve disputes, investigate problems, or enforce our Terms of Use; (ii) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (iii) protect and defend our rights or property, your rights and property or those of third parties

(b) Anonymous Information. We reserve the right to disclose Anonymous Information publicly without restriction to third parties, including to third party vendors who may help us enhance or provide the Site or Services.

(6) Third Party Websites. When you click on a link to any other website or location, you will leave our Services and go to another site and another entity may collect Personal Information or Anonymous Information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content or to any collection of Information after you click on links to connect to such outside websites.

(7) Information Collected by Third Parties

(a) Analytics Services. We may use third party analytics services such as Google Analytics and Mixpanel to collect information about how you use and interact with our Site and Services. Such third party analytics services may use cookies to gather information such as the pages you visited, your IP address, a date/time stamp for your visit and which site referred you to the Site. We use these analytics services to help us analyze how people use the Services, to improve the Services, to customize the content users see based upon their interests and to send email to users who are not actively using the Services. For more information about how these entities use this information, and how you can opt-out of their use of such information, please refer to their privacy policies made available on their websites. The list above may not be a comprehensive list of such third parties and we reserve the right to change our vendors at any time.

(b) Advertising Related Collection. Certain third parties, including advertising companies acting on our behalf or the behalf of entities advertising on the Site and Services, may automatically collect information about the browser or computer you use to view the Site including: your IP address, the browser you use to visit our Site, the URL of the website you were visiting immediately prior to entering this Site, and the products you view, place in your cart or otherwise buy. They do this by using Cookies, pixel tags or other technologies. Information collected by these advertising companies may be used, among other things, to deliver advertising targeted to your interests through the Services and on other websites and applications. This policy does not apply to, and we are not responsible for, Cookies, pixel tags and other technologies used by these third parties, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of Cookies and other technologies. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here:

(8) Our Relationship with Social Networking Sites

As noted above, we offer you interfaces that allow you to connect to your Account through an SNS (e.g., Facebook). We will work with the SNS’s application protocol interface (better known as their developer API) in a way that allows you to authorize us to access your account on that SNS on your behalf. In order to provide this authorization, you will not provide us with your user name or password to the SNS, but you will need to log-in to that SNS directly through our Site. Once authorized by you, the SNS will provide us a token that allows the SNS to recognize us when we ask, on your behalf, for access to your account. You will be able to revoke our access to any SNS at any time by amending the appropriate settings from within your account settings on the applicable SNS, though such revocation may limit the Services we are able to provide you. In connection with the Services, you may be able to post content to the SNS using your SNS account accessed through the Site.

(9) Updating and Controlling Your Information.

If you have an Account with us, you may update certain of your Personal Information by emailing us at You may request deletion of your Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our Services. Once we disclose some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.

(10) Security

Enchanted Diamonds has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure your Personal Information. Among the security measures taken are SSL Technology and, if you have an Account, a login process requiring a password and username. If you become aware of any loss, theft or unauthorized use of your password, please contact Enchanted Diamonds’ Customer Service Department by email at, or by phone at (800) 784-8722.

(11) Changes to this Privacy Policy.

This Privacy Policy is subject to revision from time to time on a going-forward basis. We will post any revised version of the Privacy Policy on this page. If we make any material changes to it, we will also send you notice to the last email address you have provided to us. Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

(12) Contact Us.

If you have questions or concerns about our Privacy Policy, please contact us by sending an email to or by calling us toll-free at 888-816-0610, Monday through Friday 10:00am - 6:00pm Eastern Time, excluding federal holidays.

This Policy was last revised: March 28, 2014.