Get Educated

Know what to look for and how to spot it

The 4 C's

When buying diamonds, the first thing you need to understand is the 4 C's: Cut, Color, Carat, and Clarity.

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Diamonds 101

Become a diamond expert in your own home with our Comprehensive Diamond Buying Guide.

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The Magic Is All In The Make

Diamonds are cut into the shape that accentuates its best features, and each shape is characterized by its own personality and history.


A diamond’s fluorescence plays an important role in its the color and overall quality.

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Fancy Colored

Learn everything you need to know about fancy colored diamonds.

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